Artificial Intelligence is everywhere, appearing in a wide range of applications from financial tools to content writing tools. This shift is driven by machine learning advances, which allow AI systems to learn from data and improve their performance over time.

As AI systems become more sophisticated, they are being used to automate tasks that traditionally required human intelligence. These tasks include natural language processing (NLP) and pattern recognition.

This trend will likely continue as AI technology advances. This will lead to a future in which AI plays an increasingly important role in business.

Best for templatized ai assistance


Jasper logo
  • Creative content
  • Friendly AI
  • Fast turnaround
  • Quality output
  • Many templates with built-in prompts
Best for conversational ai


ChatGPT logo
  • Natural language processing
  • Human-like responses
  • Contextual relevance
  • Large amount of data
  • Flexible pricing models

Here’s my list of best AI tools for content

  • Jasper
  • Chat GPT
  • Surfer SEO
  • Grammarly
  • Hemingway Editor

To be successful in content marketing, you need to produce a large amount of high-quality content regularly. But let’s face it, this is easier said than done. Writing quality content takes a lot of time and effort, and keeping up with the demand can be difficult.

Luckily, AI tools are now available that can help you quickly and easily produce large amounts of quality content. In this blog post, we’ll take a look at five of the best AI tools for content marketing.

I have used these AI content creation tools in my blog. These tools have drastically improved the speed at which I write blog posts, emails, microcopy, and more!

What Are the Best AI Tools for Content?

Here are my ranked and reviewed list of the best AI Tools for Content.

Best for templatized ai assistance
Jasper logo
Create amazing blog posts 10x faster with AI.


If you’re a content marketer, you know that one of the biggest challenges is producing high-quality content regularly at scale. Creating new ideas, writing articles or blog posts, and promoting your content can be time-consuming and overwhelming. Jasper can help you do all of those things more quickly and easily.

Jasper is an AI content creation tool that helps you with these tasks: 

  • research ideas
  • write articles or blog posts
  • optimize them for search engines
  • promote your content across social media and other channels

In short, it’s a one-stop shop for all your content marketing needs.

Top Features

  • Creative content
  • Friendly AI
  • Fast turnaround
  • Quality output
  • Several templates with built-in prompts

Jasper Pros

  • Friendly AI
  • Creative Content
  • Efficient Writing
  • Several templates that handle the AI prompts for you
  • Uses GPT-3 to generate content

Jasper Cons

  • Cost may be prohibitive for some
  • Content must be fact-checked
  • Jasper Chat is still in Beta and needs improvement
  • Output at times is “jaunty”

How Jasper Works

Jasper works by first helping you to come up with ideas for your content. It does this by conducting keyword research and identifying the topics that your audience is searching for. Once you’ve selected a topic, Jasper will provide you with a list of subtopics. This ensures that your article or blog post covers all the relevant information your target audience seeks.

Next, Jasper will help you write your article or blog post by providing you with a template. These templates include the AI prompts that help Jasper generate content. The platform also has built-in SEO tools to ensure you optimize your article for search engines before publishing. And once your article is published, Jasper makes it easy to promote it across social media and other channels. You can use the built-in templates to create social media captions, ad copy, and other short-form content.

Jasper Chat

Jasper is offering a Beta version of a chat interface. This is like ChatGPT in that you can chat with Jasper, maintaining a conversation with the AI tool to improve the output.

With Jasper chat, you can create content easily and quickly. All you have to do is give Jasper instructions, and it’ll take care of the rest with its proprietary AI models. If you want to write a social media post or tweet, simply give Jasper the topic. Tell Jasper any relevant information that needs to be in the article. From there, Jasper will craft a high-quality, engaging, informative post. 

If you’re looking for something more creative such as a short story, just provide Jasper some context, and it’ll take it from there.


Jasper pricing

Jasper has 2 plans, Boss mode, and Business Mode. The Boss Mode has a sliding scale for the number of words allowed monthly. If you opt for the annual billing cycle, you will save 17% over the monthly prices.

  • 50k words: $59/month*
  • 100k words: $99/month*
  • 300 k words: $279/month*
  • 700 k words: $600/month*
  • 700K+ words: custom pricing

* These are estimated prices on the monthly billing cycle. If you use more words than your plan allows, you can choose between 2 options. Option 1 is to upgrade to the higher monthly limit. Option 2 is to wait until your credits renew at the start of the next billing cycle.

The Business plan offers more features:

  • More than 5 users
  • API access
  • Tailored AI brand voice
  • Dedicated account manager

Contact sales to get a personalized demo and custom pricing for the Business Plan.

Bottom Line: Ellen’s Take

If you’re looking for a way to produce more content in less time, Jasper is worth checking out. It offers a comprehensive set of tools to help you at every stage of the content marketing process, from idea generation to writing to promotion. I love using Jasper to help create long-form content. So why not try Jasper today and see how it can help you streamline your content marketing efforts?

best for conversational ai
ChatGPT logo


Unless you have been hiding under a rock, you have heard of Chat GPT. How does Chat GPT help you with content creation? Chat GPT is an AI writing tool that uses a chat interface. You can chat with Chat GPT to generate content ideas.

As a content creator, one of the biggest challenges you may face is coming up with fresh and engaging ideas for your content. But generating content ideas has become much easier with the rise of artificial intelligence (AI) writing tools. Chat GPT is a tool that can help you quickly generate content ideas.

Chat GPT is an AI language model trained by OpenAI . It understands natural language and generate human-like responses to different prompts. This powerful tool can generate content ideas for blog posts, articles, social media posts, and more.

When you provide Chat GPT with a topic or keyword, it will analyze vast amounts of data and generate a list of potential ideas for your content. This makes it a handy tool for content creators who want to save time and effort in brainstorming. With Chat GPT, you can quickly generate a list of unique and engaging ideas tailored to your specific needs and target audience.

ChatGPT login screen

Top Features

  • Natural language processing
  • Human-like responses
  • Contextual relevance
  • A large amount of data
  • Flexible pricing models

ChatGPT Pros

  • Saves time
  • High-quality content
  • Easy to use
  • Contextual relevance
  • Versatile API

ChatGPT Cons

  • Requires internet connection
  • Limited free plan
  • AI-generated content may lack personality
  • Content needs to be thoroughly fact-checked
  • Requires some learning curve

How does Chat GPT work?

ChatGPT uses deep learning algorithms to analyze very large amounts of data. Then it generates human-like responses to different prompts. The AI language model has been trained on a massive amount of text from the internet, including books, articles, and websites. It uses this data to learn patterns and understand the nuances of human language. This allows it to generate contextually relevant and grammatically correct responses.

ChatGPT uses a different mode of interaction than other AI tools. You just have a conversation with ChatGPT, telling it what you want to talk about, and it generates content based on your inputs.

When you give a prompt into Chat GPT, the tool uses advanced NLP capabilities to analyze the prompt and generate a response tailored to your needs. This response is based on the patterns and structures that the AI has learned from its training data. Chat GPT learns and improves with each input and response, making it even more powerful and effective over time.

Overall, Chat GPT is a cutting-edge AI writing tool that has the potential to revolutionize content creation. It is great for content creators because it can generate contextually relevant and engaging responses. You can improve your workflows and produce high-quality content at scale


ChatGPT pricing

Chat GPT offers a few different pricing models to suit the needs of different users. The first is the “free” plan, which allows users to use ChatGPT at no cost. But, it limits you in response speed and availability during peak demand. This is an excellent option for those just starting out with AI writing tools. It is also great if you have a low volume of content to produce.

The second pricing model is the pilot subscription plan, ChatGPT Plus. With this plan, ChatGPT is available when demand is high, has a faster response speed, and includes priority access to new features. The ChatGPT Plus costs $20/month (USD).

Bottom Line: Ellen’s Take

Overall, ChatGPT is an excellent tool for content creators. Its advanced NLP capabilities and flexible pricing models offer several benefits. This is great for those looking to improve their content creation process. It does have some limitations, such as the need to fact-check the output and the potential lack of personality in AI-generated content. Even with these limitations, the pros far outweigh the cons. I highly recommend you give ChatGPT a try to improve your content creation.

Best for on-page seo
Surfer SEO logo
Skyrocket your organic traffic with Surfer.

Surfer SEO

Surfer SEO is one of the best AI writing tools that I use. It is excellent at optimizing content for on-page SEO. This is critical if you want your content to rank. Surfer SEO analyzes your content and provides data-driven suggestions to improve your on-page SEO. It’s perfect for those who want to improve their rankings and drive more organic traffic to their website. Plus, it’s easy to use, even if you’re not an SEO expert. 

Before I started using Surfer SEO, I used to do some of this analysis on my own: 

  • competitor analysis
  • optimized article structure and headings
  • keyword placement. 

It was tedious. But, once I realized that there was a tool that would handle this for me, I immediately subscribed. I love how easy Surfer SEO makes optimizing articles for SEO.

Surfer is also great at optimizing existing content. Using the Audit feature, you can analyze your existing articles and see how Surfer scores the article. Then you can go through the suggestions and increase the score. For example, I have been able to rank existing articles just by making the changes that Surfer suggests.

Surfer SEO home page

Top Features

  • Keyword research & analysis
  • On-page optimization recommendations
  • Content editor with real-time suggestions
  • Competitor analysis & comparison
  • SERP analyzer & tracking
  • Keyword clustering & semantic analysis

Surfer SEO Pros

  • User-friendly interface
  • Comprehensive on-page analysis
  • AI-powered content optimization
  • Customizable reports
  • Accurate competitor analysis

Surfer SEO Cons

  • AI-generated content is, at times, not natural sounding
  • High subscription cost
  • Limited backlink analysis features

How Surfer SEO works

Surfer SEO uses machine learning algorithms to provide recommendations for improving your content’s on-page SEO. First, you enter your target keyword and URL into the tool to get started. Then, Surfer SEO analyzes your page against top-ranking competitors in the SERP for that keyword.

The tool then provides a comprehensive report showing exactly how your page stacks up against the competition:

  • content length
  • keyword density
  • internal linking
  • other factors. 

You’ll get specific recommendations for improving your content. These may be adding more relevant keywords or increasing the length of your content.

Surfer SEO also offers a content editor feature that provides real-time suggestions as you write your content. As you type, the tool analyzes your content. It will then provide you with suggestions for optimizing it, such as adding more internal links or increasing the keyword density.

Surfer SEO offers competitor analysis features that allow you to compare your content to your top-ranking competitors. You can see which keywords they’re targeting, what their content length and structure are like, and how their internal linking strategy compares to yours.

Overall, Surfer SEO is a powerful tool that can help you take your on-page SEO to the next level. Providing these suggestions makes optimizing your content for SEO and driving more organic traffic to your website easy.


Surfer SEO Pricing Plans

Surfer SEO offers 4 pricing plans:

  • Basic: $59/month – 10 Content Editor credits/month, 20 Audit credits/month, optimize and track 2 websites, invite 1 team member
  • Pro: $119/month – 30 Content Editor credits/month, 60 Audit credits/month, optimize and track 5 websites, invite 3 team members
  • Business: $239/month – 70 Content Editor credits/month, 140 Audit credits/month, optimize and track 10 websites, invite 10 team members
  • Enterprise: custom price – custom Content Editor and Audit, optimize and track 10+ websites, invite unlimited team members

They offer a 17% discount if you pay annually. With the annual plans, you receive all Content Editor and Audit credits at the beginning of the year — the credits do not expire at the end of each month. The annual credits expire at the end of the year. They also have screaming Black Friday deals (which is when I opted for the annual plan) that are well worth the cost.

Bottom Line: Ellen’s Take

Surfer SEO is a comprehensive tool that provides everything you need to optimize your content for search engines. From keyword research and competitor analysis to real-time content suggestions, Surfer SEO makes it easy to improve your on-page SEO and drive more organic traffic to your website. While it may come with a higher price tag than other SEO tools, its accuracy and user-friendly interface make it worth the investment. Whether you’re a blogger, content creator, or digital marketer, I highly recommend Surfer SEO as a must-have tool for your SEO arsenal.

best for grammar and plagiarism assistance
Grammarly logo
Great Writing, Simplified


Grammarly is a tool that helps you improve your writing by catching grammar mistakes, typos, and other errors. It also makes suggestions for improving your writing style. Essentially, it’s like having a virtual proofreader or editor at your beck and call.

How Does Grammarly Work?

Grammarly integrates with your existing text editor (e.g., Microsoft Word, Google Docs). It checks your spelling and grammar as you type. It also has a built-in plagiarism checker to ensure your content is 100% original. Plus, if you sign up for a premium account, you’ll get access to even more features. These features include advanced grammar checking and personalized feedback from real human editors.

Tip #1

Grammarly is integrated with Jasper (one of my top tools), so you can work on those simultaneously.

Tip #2

Grammarly also includes a Chrome extension that allow you to use it on all Chrome input fields.

GrammarlyGO is Grammarly’s version of a generative AI writing tool (coming soon).

Top Features

  • Checks grammar, spelling, punctuation, and style.
  • Suggests corrections in real-time.
  • Integrates with popular browsers and apps.
  • Offers synonyms for repetitive words.
  • Identifies passive voice.
  • Provides explanations and examples for grammar rules.
  • Supports multiple document types and formats.
  • Offers plagiarism detection for premium users.
  • Saves time and improves writing quality.

Product Pros

  • Enhances writing accuracy and clarity
  • Offers real-time suggestions for corrections
  • Provides explanations for grammar rules
  • Identifies passive voice and repetitive words
  • Integrates with various browsers and apps
  • Provides detailed insights and suggestions

Product Cons

  • May suggest unnecessary changes
  • May not work well with technical terms
  • May not suit personal writing style
  • May give inconsistent suggestions
  • Can’t replace human proofreading entirely

Why Use Grammarly?

There are many reasons why you might want to use Grammarly, but here are just a few:

  • It will help you produce error-free content. This is important if you’re producing large quantities of content, as even minor errors can add up over time.
  • It will make your content look more professional and polished. This can help improve your chances of getting published or accepted if you submit your work to someone else for review.
  • It saves you time by catching errors before they become big problems. This is especially helpful if you’re working on a tight deadline.
  • It’s affordable (especially if you opt for the premium version). And since it’s an online tool, installing any app on your computer is unnecessary. Also, desktop, mobile, and Chrome extensions allow you to access Grammarly wherever you work.

I have noticed that it sometimes has problems with compound modifiers. Sometimes it can prompt you to correct an error, only to prompt you to change it back to the original version once you update it.

Grammarly image showing inconsistent corrections
Error from Grammarly showing inconsistent suggestions


Grammarly pricing

Grammarly offers 3 plans, each with more features than the lower plan. The free plan is exactly that – free. However, it is limited to just grammar and spelling checks. The $12/month premium plan offers clarity, vocabulary, and tone improvements. Finally, the Business plan is $15/member/month. This plan includes more features for teams, organizations, and enterprises.

I started with the Free plan but upgraded to the Premium plan during a Black Friday sale. I was blown away by how much better the Premium plan was than the Free.

Bottom Line: Ellen’s Take

In conclusion, Grammarly is a handy tool for content marketers who want to produce high-quality content quickly and easily. Not only does it help catch errors, but it also makes suggestions for improving your writing style. Plus, it’s affordable and easy to use. If you want to improve your content marketing efforts, be sure to give Grammarly a try!

Best for writing easy-to-read content
Hemingway Editor logo
Hemingway App makes your writing bold and clear.

Hemingway Editor

Let’s be honest; sometimes, keeping your writing fresh, interesting, and engaging is tough. That’s where Hemingway Editor comes in.

Hemingway Editor is a tool that helps you write better by highlighting areas that need improvement. It also gives you suggestions for how to make your writing more precise and concise. In short, it’s an invaluable tool for content marketers who want to produce quality content quickly and easily.

Hemingway Editor Home Page

Top Features

  • Online and desktop versions
  • Grammar and spelling checker
  • Readability analysis
  • Sentence structure improvement
  • Word choice suggestions
  • Adverb and passive voice identification
  • Highlighting of complex words and phrases
  • Formatting suggestions
  • Integration with popular writing platforms
  • Mobile app availability
  • Color-coded alerts for easy identification

Hemingway Editor Pros

  • Improves readability
  • Enhances writing quality
  • Identifies complex sentences
  • Flags adverbs and passive voice
  • Offers word choice alternatives

Hemingway Editor Cons

  • Limited style flexibility
  • May promote oversimplified writing (e.g., technical writing
  • Cannot detect context errors
  • Desktop app not free to use


Hemingway Editor pricing

The online version of Hemingway Editor has the best pricing – it is free to use!

The desktop version of Hemingway Editor 3 (for Mac and PC) is a one-time cost of $19.99. This version can be used without an internet connection, so you can use it anywhere you have a computer.

Bottom Line: Ellen’s Take

Overall, Hemingway App is an excellent tool for anyone who wants to improve their writing. It helps you identify common writing mistakes and suggests ways to make your content more readable and engaging. Although it has limitations, it’s definitely worth it for anyone wanting to produce high-quality content. I recommend trying Hemingway Editor and watching your content improve.

What is an AI Tool for Content?

An AI content creation tool is a tool that uses AI software to help your writing process. This includes generative AI tools and AI-powered analysis tools.


Here are some tips for using AI in content creation:

  1. Identify your goal for using AI in content creation.
  2. Choose an AI tool that fits your needs and budget.
  3. Train the AI model with your desired inputs and parameters.
  4. Use AI-generated content to complement your existing content.
  5. Edit the AI-generated content.

Remember, AI is a tool to assist you, not replace your creativity and expertise. With proper planning, AI-generated content can help your content creation process. This can boost your productivity.

Here are some popular AI tools that generate content:

  1. Jasper: This AI-powered writing assistant tool can help improve your writing skills by suggesting better words, grammar, and style.
  2. ChatGPT: As a large language model trained by OpenAI, ChatGPT can generate human-like responses to text-based prompts or questions.
  3. GrammarlyGO: this is soon to be released. It will help you compose, rewrite, reply, and personalize your content.

These AI tools can help make your content creation easier and improve your content quality.

Yes, AI content writing tools are worth it. They can save you time and effort in generating content, improve consistency, and help you create content at scale.

While the quality of AI-generated content may vary, it can still be a helpful starting point that you can edit to make it suitable for your needs.

Affordable options are available. Whether AI content writing tools are worth it depends on your specific needs and preferences.

Overall, AI content writing tools can be a valuable resource for content creators looking to make their content creation more efficient.

ChatGPT has a free plan for generating content.


In conclusion, content marketing is an essential aspect of any business. Various AI tools are available to help you quickly and easily generate high-quality content. By using these tools alone or together, you can increase the amount of quality content you can produce.