Ellen Cibula
Written by Ellen Cibula Payments, Finance, and AI Expert: Learn More

So, you’re thinking about how to start a freelance business? The idea of being your own boss and setting your own hours is exciting, isn’t it?

We all know that with independence comes a whole host of issues. But here’s the deal: Starting a freelance business can be less daunting than you think.

How do I navigate this path and find success?

I’m going to share how I started my own freelance business and how it has helped me become my own boss.

I will walk you through identifying your niche, understanding freelancing basics, creating an online presence, and so much more! Ready to take control and build something incredible for yourself?

So let’s get started!


Here are my steps for starting a freelance business:

  1. Define your area of expertise.
  2. Understand freelancing.
  3. Build your portfolio.
  4. Establish your brand identity.
  5. Create an online identity.
  6. Find clients and network.
  7. Market your services.
  8. Manage your finances and taxes.
Featured image for how to start a freelance business

This site is supported by its readers. If you purchase through a link on my site, I may earn a commission. For more information see my Disclosure Policy

How to start a freelance business

Here are the steps that I followed to start a freelance business.

1. Define Your Area of Expertise

To kickstart a successful freelance career, you need to first pinpoint your niche. This is where you get to lean into what makes you unique and set yourself apart from the crowd.

Your specialty could be anything that fits in with your skills and interests. Are you an experienced graphic designer? You can offer graphic design services. Have mad web development skills? That is a high-income skill you can turn into a business. Are you a creative genius and love to write? You can become a freelance writer.

I use my skills as a programmer to offer web development, SEO, and freelance writing skills.

By honing in on a specific specialty, you can find future clients because your freelance services will be what they expect.

Freelancers Union provides resources on various freelancing niches, which can help narrow down choices. Check out online platforms such as Upwork or Fiverr, where freelancers advertise their services. These sites give insights into trending areas of expertise.

pro Tip

You want to pick a profitable niche — I mean, you really don’t want to spend all of your time creating something that doesn’t pay the bills, do you?

Determine Your Skills & Interests

Analyze what skills are in demand but also align with your passions. This combination allows for work that not only pays well but brings fulfillment, too. To determine high-demand skill sets within industries relevant to you, use data analysis tools such as Google Trends.

Know Your Market Value

Familiarize yourself with standard rates within your chosen field using websites like Glassdoor. Remember — while a competitive pricing strategy can attract clients initially, undercharging may devalue your worth over time.

Evaluate Demand For Services

Assessing the market demand for your services is crucial. Freelancing platforms and job posting sites can give you a sense of how many people are looking for what you offer.

Keep Up With Industry Trends

Keep up with industry trends through resources like Freelance Writing News & Updates. By staying updated, you’re more likely to meet evolving client needs. This will also ensure that you remain competitive in your field.

Defining your area of expertise may seem daunting at first, but remember — it’s all about playing to your strengths and passions. And while ensuring there’s a demand in the marketplace. Happy freelancing.

2. Understanding the Basics of Freelancing

If you’re hoping to abandon the traditional 9-to-5 and start your own business, freelancing could be an ideal option. Before diving in, it’s important to comprehend the details of this career choice.

What is Freelancing?

Freelancing is when self-employed persons provide their services to customers for particular projects. They’re not tied down by long-term contracts or employer obligations. Instead, they get to pick which projects they work on and when.

The Perks of Going Solo

The independence that comes with being a freelancer can be exhilarating. You decide when you work and from where — coffee shops, home office, or even as a digital nomad traveling the world. I do quite a bit of my work from a mountain top — enjoying nature while making money! 

This flexibility lets you balance work with other life priorities more easily than traditional jobs. I love being able to shop during the day when the stores are less crowded. I work other hours to make up the time.

Navigating Challenges

Freelancing isn’t always smooth sailing, though. It demands discipline. There’s no boss looking over your shoulder, ensuring you complete tasks on time. Income can fluctuate depending on how many gigs come through each month, too. This makes financial planning critical.

Paving Your Path Forward

To succeed as a freelancer requires dedication towards honing your craft. You also need to market yourself effectively online (LinkedIn, anyone?). Networking is also crucial to getting your name out there. You can do this offline at events like meetups and conferences. Or virtually via platforms such as Upwork and Fiverr. 

The life of a freelancer can be exciting, challenging, and rewarding, but it’s not for everyone. It demands resilience, adaptability, and entrepreneurial spirit. So ask yourself: Are you ready to make the leap?

3. Build Your Portfolio

Your freelance journey begins with a robust portfolio. This is the showcase of your skills, abilities, and experiences.

Create Diverse Work Samples. Your potential clients want to see versatility in your offerings. If you’re an artist, don’t stick to landscapes. Show them portraits, abstracts, or even still-life paintings. You can use free tools like Canva for design works or write sample blog posts on platforms like Medium.

Show Real-World Experience

Nothing speaks louder than practical exposure in any field. Use past client projects as testimonials if permitted. Or undertake pro bono work to gather authentic experiences and reviews from actual clients.

Showcase Relevant Qualifications

Certifications and degrees might not be everything, but they sure add credibility to your profile. List down all relevant qualifications that vouch for the skills you claim.

Presentation Matters

A disorganized portfolio will send the wrong signals about how meticulous you are at work. Ensure your portfolio is neat, appears professional, and can be navigated with ease. WordPress themes such as Kadence offer great templates for online portfolios. You can use Google Drive as a simple repository, too.

Remember — there’s no ‘one size fits all’ approach here, so keep refining based on feedback received.

4. Establishing Your Brand Identity

Constructing a distinct brand persona is more than devising an attractive logo or memorable slogan. It’s about understanding your values, what you stand for, and how these translate into your work.

Your Values at the Forefront

To develop an authentic brand identity, first consider what you value most. Is it creativity? Integrity? Innovation? These core beliefs will guide all aspects of your business, from client interactions to marketing strategies.

Consistency is key to maintaining this authenticity.

Making Your Mark with Visual Elements

A significant part of establishing your brand involves visual elements like logos and color schemes. A well-designed logo can communicate volumes about your freelance business. Pick colors that reflect the energy and mood of the services you offer — think calm blues for writing or vibrant reds for graphic design.

Telling Your Story Through Content

The way we express ourselves online plays an enormous role in shaping our brands, too. The words used on websites, social media posts, and even email newsletters create impressions on potential clients.

Your Online Voice: Consistent & Authentic

Create a consistent, authentic voice that resonates with your audience. Your words should reflect your character and values.

A Unique Brand to Stand Out from the Everyone Else

There’s no one-size-fits-all solution when it comes to branding. What works for other freelancers may not work for you because each freelancer is unique. Make sure your brand tells your story, showcases your talents, and represents who you are.

5. Creating an Online Presence

Your online presence is your business’s virtual storefront. It helps clients find you and get to know your work.

Social Media for Freelancers

The freelance landscape is intensely competitive, making it difficult to make a name for yourself. But, leveraging social media platforms like LinkedIn, Instagram, or Twitter can boost your visibility. These platforms allow potential clients to see your expertise before hiring you.

Maintaining regularity is vital when making use of social media. Ensure that every post reflects your identity as a freelancer and aligns with your brand.

Crafting Your Website

A website is vital in today’s digital age. Websites serve as portfolios. Potential clients can view examples of your work and learn more about the services you offer. Creating a professional website is now achievable for everyone. Even without any coding ability, you can create one with WordPress or Squarespace. These platforms make website creation accessible to everyone.

The Power of Content Marketing

The value of content is undeniable, and you should leverage it to its fullest potential. Content marketing not only shows what your business does but also shows how well it’s done. 

  • Publish articles on industry trends
  • Share success stories from past projects
  • Provide useful tips related to your field. 

These actions establish your expertise and attract people to your brand. Don’t forget to share these posts through your social media channels. This will amplify their impact.

Doing these strategies may seem daunting at first, but remember — Rome wasn’t built in a day. Building an online presence takes time, persistence, and creativity. With consistent effort, you will witness your freelance business grow.

6. Finding Clients & Networking

Getting clients for your freelance business can be challenging. But, with the right strategies, you can connect with potential clients. Once you have clients, you can establish long-lasting relationships.

Determine Your Ideal Client

To find your ideal client, start by identifying who they are. Are they small businesses or large corporations? Local shops or online ventures? The more you understand the group you’re trying to reach, the simpler it will be to pinpoint them.

Networking Events

Networking events offer an excellent platform to meet prospective clients. These events can be virtual or in-person. Practice your elevator pitch. So that when someone asks what you do, you’re prepared with a compelling response.

Social Media Platforms

Social media platforms like LinkedIn provide freelancers with a way to reach decision-makers within organizations. Engage in relevant group discussions on these platforms to establish yourself as an expert in your field. This will attract the attention of potential clients.

The Power of Referrals

A satisfied client is likely to refer others in need of similar services to you. Referrals can become one of your most significant sources of new business.

Online Freelance Marketplaces

Websites such as Upwork, Fiverr, and Freelancer are popular platforms where companies seek freelancers. Creating a profile and showcasing your portfolio can increase your chances of getting noticed.

Be aware of the differences between them. You will get better clients on Upwork. In my opinion, Fiverr is a race to the bottom, with everyone trying to underbid everyone else. Not my favorite place.

Building Relationships

The key to attracting more clients is building strong relationships. Show potential customers that you grasp their requirements and can supply productive solutions. Provide exceptional customer service to build relationships and keep clients.

7. Market Your Services

Getting your talents noticed by the right people can be a challenge. Promote your services to the right audience with a well-crafted marketing strategy. It’s not about shouting from rooftops or buying expensive ads.

Find Your Unique Selling Proposition (USP)

To start, figure out what makes you different. What can you offer that others can’t? Is it your unique approach to problem-solving or years of experience in a niche industry? Whatever it is, this Unique Selling Proposition (USP) will be central to all your marketing.

Create Engaging Content

A great way to market yourself as a freelancer is by creating valuable and engaging content for potential clients. This could be blog posts, case studies, or webinars.

You can use AI tools for creating content to speed up this process. Just be sure to humanize the content before you publish.

You can use this content to showcase your expertise and thought leadership within the industry.

Undetectable AI logo

Make your AI content humanized!

Leverage Social Media Platforms

You can use social media platforms like LinkedIn to find prospective clients. And also networking with other professionals in your field. You might also consider more visual platforms, such as Instagram. Choose the platforms that align well with the services you provide.

Use Email Marketing Wisely

Email may seem old school, but when done right, it’s an effective tool.

By “done right,” I mean personalized emails rather than mass spamming. Think about your inbox — which emails you read and those you immediately delete or send to the spam folder. You don’t want to send these kinds of messages. Personalize the messages when doing cold outreach.

You can also use email to ensure your existing contacts remember you. And also to nurture new leads into paying customers.

Get Testimonials and Referrals

If you’ve done a good job for someone, don’t be shy to ask them for a testimonial. Having testimonials is one of the most influential promotional techniques at hand. Referrals are another powerful way to get new business because they come with built-in trust.

Remember, marketing is not a destination, but journey. So, keep exploring and experimenting.

8. Managing Finances & Taxes

Freelancing comes with financial perks, but it also means you’re your own CFO. You need to handle income, expenses, and taxes.

Your Freelance Income

The first step in managing your freelance finances is tracking your income. Knowing how much you’ve made and where the money has come from is essential to managing your freelance finances.

You might receive payments from clients via:

  • PayPal or bank transfers
  • Online platforms like Upwork
  • Traditional checks

Tackling Expenses

Next up are business expenses – things you buy for work. They can be a laptop used only for freelancing jobs or office supplies bought for client projects. Make sure to keep receipts of all these purchases, as they may qualify as tax deductions.

Saving For Retirement

Beyond the daily grind of earning and spending lies another important aspect: saving for retirement. Although freelancing is a short-term focus, you should not forget your long-term goals.

An Individual Retirement Account (IRA) can be a great option here.

Navigating The Tax Maze

Come April 15th each year, Uncle Sam will want his share. As a freelancer, “you are both employer and employee.” That translates into self-employment tax plus regular income tax. It’s wise to set aside around 30% of your earnings monthly so there aren’t any nasty surprises come tax season.

Don’t forget about deductions. Things like home office expenses, business meals, or travel can all potentially be deducted. You should speak with a professional accountant to ensure you’re not missing any opportunities here.

Handling your cash flow as a freelancer can feel overwhelming at first, but remember — you’re not sailing this ship alone. There’s a sea of online tools and apps ready to lend a hand. 


So, you’ve embarked on the journey of starting a freelance business.

Now, you understand the importance of defining your area of expertise. It’s about honing in on what sets you apart and makes you valuable.

We have explored the basics of freelancing together. You are now equipped with knowledge of how it works, the advantages it offers, and even the potential pitfalls to avoid.

But remember, your brand identity is more than just a logo or tagline. It is your promise to clients, embodying who you are and why they should trust you!

Never underestimate the power of an online presence. A well-designed website, engaging content, and active social media channels are all crucial components of the puzzle.

Finding clients requires persistence, but networking can open doors for you. And don’t forget the importance of managing your finances responsibly. It may seem dull, but it is essential for keeping everything running smoothly.

Starting a freelance business takes time, so remember to stay patient. Rome wasn’t built in a day!

Now, go out there and build something amazing for yourself!


To kick off freelancing:

  • pick your niche
  • build a portfolio
  • establish an online presence
  • network to find clients.

The costs of starting up as a freelancer vary, but basic expenses include branding, website setup, and marketing materials.

Become legal by registering your business with federal, state, and local authorities. You will need to figure out tax obligations (I suggest a good accountant). You may want to consider liability insurance.

The funds that freelancers rake in depend on their field, skill level, and client base. Some do earn quite a sum, though.

Similar Posts